Ad Placements

Website Banner Ads

Choosing a campaign that fits inside your goals and budget can be tricky, but rest assure MRP Digital Ads wants all Advertisers to get the largest Return on Investment as possible. Which is why MRP Digital Ads asks for all banner sizes for the *website banner ads* placement option.

The creative (what the banner ad physically looks like, the message the banner ad presents) is one of the most important aspects to a successful website banner ad campaign. The staff at MRP Digital Ads will monitor which ads with which creative are the most successful. This may include suggestions on updating creative throughout the life of the advertisers' campaign.

Available Website Banner Ad Sizes

  • 728x90 pixels
  • 300x600 pixels
  • 300x250 pixels

MyRacePass App Banners

The MyRacePass app provides an extreme amount of targeting, if that's what the advertiser is looking for. An advertiser may want to only advertise to sprint car drivers - the MRP App can do that. At 320x50 pixels in size, the *MyRacePass App Banners* are small, but powerful. Certain ads at certain events have seen nearly 1,000,000 impressions with a CTR (click thru rate) of over .1%.

Native Ads

Unlike traditional banner ads, native ads appear as part of the editorial flow of a website. Native ads match the visual experience within, currently, all Firethorn Marketing developed website, so they look and feel like natural content. Viewers who click to "read more" are directed to the advertiser's website.

The key to native advertising is it is non-disruptive - it exposes the reader to advertising without it sticking out like a sore thumb. Most importantly, native advertising works! Consumers look at native ads ***53% more than display ads.***

Native ads create an 18% increase in purchase intent and the visual engagement with native ads is slightly higher than the original editorial content.

MRP Digital Ads can work with the advertiser on creating your Native Ads or you may supply the ad at your discretion from the advertiser's marketing team.

Video Advertising

With the purchase of 1Motorsport, MRP Digital Ads now has a non-intrusive video player that will host weekly racing highlights and compilations. Advertisers can run video ad short runs before, during, or after the scheduled video content.

Videos ads are high impact and can convey an advertiser's message to the consumer than the traditional banner advertising. The most successful video ads last just 10-15 seconds.

If advertisers do not have a video to use, MRP Digital Ads can point the advertiser to a producer to create a high-impact video advertisement.

Becoming a Publisher

Becoming a publisher is quite simple. Reach out to us and we'll provide you with a list of questions regarding your current website and your list of sponsors you don't want the network to conflict with.

Contact Us Publisher Application
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